This last Monday (07/27/2020) my guest was Jennifer Wenger-Turchen from Jennifer Knits. Jennifer joined me from her office in Los Angels. Jennifer's pronouns are she and her.
This interview lasted about an hour and twenty minutes. Most of our conversation revolved around business.
Jennifer told us her story... how she had been working in an LYS since she was 15. She talked about eventually getting her own shop and figuring out how she wanted her business and her life to work.
We talked about the economy, the challenges of COVID-19, and the fear of the uncertainty of how business is going to work in the next year.
Jennifer did share with us her Top 10 things she'd advise a small business to do right now. But you'll have to listen to the show to hear them. (smile).
Jennifer Wenger-Turchen's Biography: Jennifer has worked in the knitting industry since 1985. This year she is celebrating her 20th anniversary as the owner of Jennifer Knits, a fabulous, one-of-a-kind knit shop located in Brentwood Village, Los Angeles. She is known for her custom patterns—from her imagination, or inspired by your favorite ready-to-wear designer, and tailored to your gauge and measurements. Over the years, she has developed relationships with textile mills in Italy and imports the finest cashmere and merino directly to her shop.
In 2005, she authored “Teen Knitting Club”, with Maureen Lasher and Carol Abrams, and embarked on a nationwide book tour, inspiring the creation of more than 500 knitting clubs in colleges and high schools across the country. She also offers a “How to Make a Profit” seminar, teaching women how to run successful small businesses (not just knit shops). Jennifer believes that anyone can have their dreams come true with hard work, integrity, and determination.
Jennifer was president of the Brentwood Village Chamber of Commerce for eight years and served four years on the Brentwood Community Council. Her efforts helped bring local businesses together with the West LA VA to raise money for veteran’s housing, services, and job building. Working with government, the local community, and individuals, she was instrumental in helping to pass the HR3484 bill in 2017, helping to house previously homeless veterans on VA property—and made sure they had housewares, linens, and handknit potholders for their new homes.
Jennifer was raised in the South Bay and resides there with her husband and their youngest daughter. She is also a favored aunt and knitwear supplier to her two darling nephews.
Jennifer Knits sells across the country and beyond, with loyal longtime customers of all ages. With tons of Instagram instructional videos and a website full of beautiful yarns & accessories & kits, Jennifer Knits can be your “local yarn shop” no matter where you live!
Here are the resource links to some of the things we talked about on the show...
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